BACK2BASICS

Privacy Policy

Effective Date: July 6, 2026

Back2Basics LLC (“Back2Basics,” “we,” “our,” or “us”) operates back2basicsco.com. This Privacy Policy explains how we collect, use and handle information when you visit our website or submit a form.

This website is intended primarily for business representatives and other professional users. It is not directed to children under 13, and Back2Basics does not knowingly collect personal information from children under 13.

Important: do not submit highly confidential, proprietary, regulated, or sensitive information through our public website forms. If such information is needed for a potential engagement, Back2Basics will arrange an appropriate method for sharing it after written terms or a confidentiality agreement are in place.

Information We Collect

We collect information in two ways:

Information you provide directly. When you submit a form on this website, we may collect first name, last name, work email address, company or brand name, company website, job title, and information about your business inquiry. The specific fields depend on which form you use.

Information collected automatically. When you visit this website, Squarespace and related technologies may collect information about your browser, network, device, IP address, referring page, pages visited, clicks, scrolling activity, searches, and time stamps. Depending on your cookie choices, we may use this information to operate the website, understand traffic, and improve the visitor experience.

How We Use Information

We use the information collected to:

  • Review and respond to your inquiry about the Executive Briefing or Brand Snapshot.

  • Determine whether an engagement is a good fit for both parties.

  • Communicate with you about your request.

  • Operate and improve this website.

  • Comply with legal obligations where applicable.

We may contact you regarding the request or inquiry you submitted. We do not add you to a general marketing or newsletter list solely because you submitted a form. If you separately receive marketing communications from us, you may opt out at any time.

Form Submissions

Submitting a form on this website does not create a client relationship, engagement agreement, obligation on either party. Back2Basics reviews all submissions and may decline to proceed with any inquiry at its discretion.

The Executive Briefing is distributed at Back2Basics' discretion following review. A Brand Snapshot is a paid research engagement. Submitting the request form begins a review process and does not confirmf a project.

Analytics and Cookies

This website is hosted by Squarespace and uses necessary cookies that help the website operate securely and correctly. Depending on your cookie preferences, the website may also use analytics and performance cookies to understand traffic and visitor activity.

Where available, visitors may accept, decline, or manage non-essential cookies through the website cookie banner. Visitors may also adjust cookie controls through their browser, although disabling certain cookies may affect website functionality.

Service Providers

We use third-party service providers to operate and support this website and our communications. These may include Squarespace for website hosting, analytics, form processing, and content management, as well as email, productivity, domain, security, and technology providers.

These providers may process information on our behalf as necessary to provide their services and may also process information under their own terms and privacy notices. We encourage you to review the privacy practices of the services you use or interact with.

Data Security

Back2Basics uses reasonable administrative, technical, and organizational measures intended to protect the information under our control. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We limit the collection and retention of personal information to what we reasonably need for legitimate business purposes.

Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or a copy of personal information associated with you. You may also ask us to stop sending marketing communications.

To submit a request, email info@back2basicsco.com with the subject line “Privacy Request.” We may take reasonable steps to verify your identity before completing a request. Certain information may be retained where permitted or required for legitimate business, contractual, security, or legal purposes.

Children's Privacy

This website is not directed to children under 13, and Back2Basics does not knowingly collect personal information from children under 13. If we learn that such information has been submitted, we will take reasonable steps to remove it. A parent or guardian may contact us at info@back2basicsco.com.

We Do Not Sell Personal Information

Back2Basics does not sell or rent personal information to third parties. We do not share personal information for third parties' independent direct-marketing purposes. We may disclose information to service providers, as described in this Privacy Policy, when necessary to operate the website and respond to inquiries

Data Retention

We retain form submissions and related correspondence for as long as reasonably necessary to review and respond to inquiries, evaluate potential engagements, maintain appropriate business records, resolve disputes, enforce agreements, and comply with applicable obligations.

We may retain aggregated or de-identified information for longer periods when it no longer reasonably identifies an individual. To request deletion of information associated with you, contact info@back2basicsco.com.

U.S.-Based Operation

Back2Basics LLC is based in Wisconsin, United States. This website is operated from the United States. If you are accessing this website from outside the United States, please be aware that information you submit may be transferred to and processed in the United States.

Changes toThis Policy

You may update this Privacy Policy from time to time. An updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact

Questions about this privacy policy may be directed to:

BACK2BASICS LLC

Email: info@back2basicsco.com

Milwaukee, Wisconsin, United States